What is the significance of logo

Disadvantage: If not followed by a wordmark, the brand marks may be difficult to identify unless awareness has already been spread amongst the mass through heavy advertising. They use a symbol representing the company through the use of its initials or the brands first letter. Many companies choose to use this type of logo because their initials can better graphically.

Advantage: Represents initials of the brand name. Combination Mark These logos combine a word mark and a symbol or icon to give the flexibility for the use of either or both elements across a variety of applications.

Advantage: A well-designed combination mark looks just as good with the elements separate as it does with them together. Disadvantage: An expert custom logo design service provider can give you a attractive combination mark logo, Find us on Thank You. Total views On Slideshare 0. From embeds 0. Number of embeds 0. Downloads 0. Shares 0. Comments 0. Likes 0. You just clipped your first slide!

Clipping is a handy way to collect important slides you want to go back to later. Now customize the name of a clipboard to store your clips. Visibility Others can see my Clipboard. If a logo is more abstruse than accessible, if it is more opaque than obvious, if it is more cryptic than coherent, if it is more problematic than precise — a business owner should not struggle to understand that consumers misunderstand their logo.

Put another way, do not sacrifice commerce for the sake of art. Do not let a fancy design that does not reflect your message dictate how you act. Do not let design distract consumers, in the event your logo is too difficult to decipher or too dubious to describe. In comparison, the right logo can inspire loyalty and instill a love for effective design. Choose your logo carefully, so your business may prosper and you may profit. This is a BETA experience. You may opt-out by clicking here.

More From Forbes. Nov 8, , pm EST. Sep 28, , am EDT. Aug 30, , am EDT. By Jeremy Johnson. All rights reserved. Feature tour. Become a partner. Log in. Get started. The importance of a logo for your business.

Why do you need one? November 5, Why do I need a logo? It is the critical step in moving forward as a brand. How do you want yourself to be perceived? Once established, you must think of how you want your customers to perceive you. Think of the kind of the message you want to send as well. What makes me different? Every industry possesses competitors, so think about what makes your company different and better than your counterparts.

What are my goals? By understanding your long-term goals, you can frame a big picture of what you want your business to be like. What are my weaknesses? Along with the strengths, focus and keep an eye on weaknesses as well.

It brings into the picture the areas of improvement so that you can find a way to fix them at crucial stages. Who is my audience?